To commemorate the 30th anniversary of Beastie Boys’ third studio album, Check Your Head, Champion has just released an exciting new collaboration.
The 20-track album was produced by Beastie Boys and Mario Caldato Jr. at the band’s own G-Son studios in Los Angeles and is regarded by critics as a significant achievement for the trio. Most importantly, the album brought them to attention, enabling them to quickly achieve multi-platinum status thanks to their distinctive sound. The 17-piece collection is led by a variety of signature Champion staples, including the Reverse Weave Sweatshirts, which are centered around the group’s iconic insignia. T-shirts in black, white, and grey are among the additional offerings, all of which are adorned with icons from the album.
Chris Haggarty, advertising chief EMEA at Champion, said: ” Being able to bring this capsule to life gives us a great deal of excitement. Since the early 1990s, Champion has been at the center of youth subculture and music, and this Beastie Boys compilation is the ideal way to commemorate one of that decade’s most enduring albums.”